If your digital marketing isn’t driving a clear ROI, you don’t have a strategy—you have expensive noise. In this episode, Corey Morris, CEO of Voltage Digital Agency and author of The Digital Marketing Success Plan, joins David Hill to explain how to fix that fast.
Episode Summary
Digital marketing expert Corey Morris breaks down what every entrepreneur must know about data-driven marketing, ROI accountability, and how to adapt to the rise of AI. After 20 years in the field, Corey has seen too many brands waste money on tactics without strategy—and here, he lays out the blueprint to stop the bleeding.
From understanding why most campaigns fail to mastering his START Process, Corey teaches how to align every click, ad, and piece of content with real business outcomes. He also explains how AI is disrupting SEO, search behavior, and ad targeting—and how smart entrepreneurs can turn that disruption into opportunity.
In This Episode
• How to tell if your marketing actually delivers ROI
• Why most agencies sell tactics, not strategy
• Corey's START Process for long-term digital success
• How AI is reshaping SEO and Google search
• The biggest opportunities and risks in AI marketing
• When to walk away from a bad client or campaign
Guest: Corey Morris
Corey Morris is the President & CEO of Voltage Digital Agency, a Google Partner and author of The Digital Marketing Success Plan. He’s contributed to Forbes, Search Engine Land, and Search Engine Journal, and speaks at major conferences across North America on SEO, AI, and marketing innovation.
Connect with Corey Morris
https://www.linkedin.com/in/coreymorris/
https://www.facebook.com/voltagekc
Connect with David Hill:
Website: https://www.davidhill.ai
Facebook: https://www.facebook.com/davidihill/
LinkedIn: https://www.linkedin.com/in/davidihill
YouTube: https://www.youtube.com/c/DavidHillcoach
TikTok: https://www.tiktok.com/@davidihill
Instagram: https://www.instagram.com/davidihill
X (Twitter): https://twitter.com/davidihill
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Listen to the full episode on all platforms:
https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895