Doubling Down on Marketing - Anthony Lamacchia on Path to Mastery Podcast
Anthony shares how he built his business on the fundamentals of good service and marketing and how his company is committed to keeping the same high levels of marketing, agent support and service during times of challenge.
GO ALL IN!!
Continue to market at a high level when others are pulling back
Have massive goals and refuse to accept less
Offer your agents the best tools
Help your agents increase their presence.
Anthony Lamacchia is the Broker/Owner and CEO of the Lamacchia Companies: Lamacchia Realty, Lamacchia Property Management, Lamacchia Development, and REAL Training and Systems Inc.
Lamacchia Realty launched REAL Training in 2012, a program for agents that provides ground-level training conducted by Anthony and members of his highly experienced leadership team. REAL Trainings are constantly updated with tactics and strategies that are applicable to the current market trends with the ever-evolving Real Estate industry at hand. This program is highly recognized on a national level and has increased business of company agents at an exponential rate. Lamacchia started REAL Training and Systems Inc. in 2015 which provides training to both Lamacchia Realty agents and to agents around the country. Well over 100 companies to date have purchased training, providing their agents with the training and tools to grow their businesses as well.
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