Learn more about how and why funnels are a necessity for a business in today's world with Bryce Vance – We discuss the sales funnel, emotional triggers, Facebook ads, chatbots and so much more.
Funnel Driven delivers ROI from your funnel
Understand Pixels, Emotional Driven Funnels
Landing Page Management: Landing pages are tremendous sources of data for a business looking to maximize their conversions.
CRM and Integration Management: Lead generation and conversion platforms are connected through data bridges known as Integrations.
Campaign Analysis: One of our strengths as a firm is our foundation in Economics as opposed to general marketing theory.
The two biggest challenges in Real Estate
Funnel Driven LLC delivers world-class creative and strategic solutions across all media platforms. We develop and execute Custom made automated sales funnels, social-by-design, Follow up campaigns, experiential events ad copy, and digital content and more. Our audience-first approach means that every idea is grounded in a deep strategic understanding of the target audience and lives in the media most relevant to them utilizing the Inbound marketing techniques and straying away from the disruptive archaic approaches of a time past.
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171 – The Movement – George Floyd 5k on Path to Mastery Podcast
Walk, Run or Bike, anywhere or anytime on June 20th or 21st to honor the memory of George Floyd. All donations will go to Boys and Girls Club of Worcester and your contribution will make an impact, whether you donate $5 or $500. Every little bit helps. Thank you for your support. I've included information about Boys and Girls Club of Worcester below.
Their Mission is to help youth, especially those who need them most, develop the qualities needed to become responsible citizens & community leaders, through caring professional staff who forge relationships with their youth members and influence their ability to succeed in life.
Donate- get involved
www.GeorgeFloyd5k.com
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172 – Get on the Same Page with your Client’s – Dan Rochon on Path to Mastery Podcast
N.L.P Practitioner Dan Rochon recently wrote the book, Real Estate Evolution - The Ten Step Guide to C.P.I. (Consistent and Predictable Income) for Real Estate Agents.
Dan Rochon is a Certified Practitioner in the Art and Science of Humanistic Neuro-Linguistic Psychology and Neuro-Linguistic Programming from the Washington DC Hypnosis Center. Dans purpose in life is to help people achieve their greatness and to open doorways for their success through his teaching, coaching, and mentorship. He leads the Greetings Virginia Sales Network for their agents and staff to exceed their clients expectations.
Dan Rochon recently wrote the book, Real Estate Evolution - The Ten Step Guide to C.P.I. (Consistent and Predictable Income) for Real Estate Agents.
Dan wrote this book because he has sold real estate since 2007 and has developed an immense amount of experience. During his journey, he has witnessed hundreds (and maybe thousands) of agents fail in this business -- which he firmly believes is a shame.
It took Dan more than two decades to learn the sales and persuasion techniques and more than one decade of mastering them in real estate sales to produce the content that makes up this book. It took more than a year to write (at the pace of three hours each day).
We discuss using NLP to get into rapport with clients and people.
THREE Strategies
Generalizations
Deletions
Distortions
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Alexis is ranked in the top 1% of all Realtors and shares 39 years of Real Estate experience that you can use it to get your offers accepted and help your clients to make the right decisions.
Expert on Scripts, Being Purposeful and Setting Expectations with Clients
Alexis Bolin – AKA The Scripts Queen
“The biggest issue we have with putting a sale together is between the 2 agents and not between the buyer and seller.” Alexis
Who is Alexis:
39 years in Residential Real Estate
Named one of The Most Influential Agents in Florida
Recognized as one of the Most Awarded Agents in the Nation
Named to "Who's Who" in Residential Real Estate Named in the "TOP 300 Real Estate Agents" by Realtor Magazine Ranked Among the Top 1/10 of 1% of all Real Estate Agents Nationwide
Inducted into the ERA Real Estate International Hall of Fame – 2013
Inducted into the Real Estate Experts Hall of Fame – August 2012
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Learn how calling an expired seller can lead to multiple transactions over time
Most people will make calls sporadically and then get discouraged and give up.
The Critical Steps
Face from ‘The Sales Playbook” 70% of all sales happen as a result of follow up.
FREE Webinar June 11th 1pm
"The $90,000 expired seller call"
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WHO IS ALBERT
I focus on creative and innovative problem-solving. I choose to look at challenges from a geometrical perspective. My background and the challenges I have faced as a young immigrant who moved to America alone, facing homelessness with only a few hundred dollars in my pocket, have taught me quite a few things.
I learned that when facing adversity and uncomfortable situations is when people grow. It's when they become stronger and smarter. I learned that through commitment, perseverance and hard work almost anything is possible. If you adopt a solution based mindset and you choose to embrace, choose to love fear, instead of letting it overwhelm you, you can achieve so much.
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We discuss how to connect and be present with others in a virtual environment along with the difference between a Virtual meeting and a Zoom meeting.
MY TOP TAKEAWYS
The ability to build anything you want without limits.
There is an ability to multi-task in a virtual environment
There is less preparation needed to achieve more connectedness
We gain access to a larger and more productive network
If you're going to sell real estate, why not get the additional benefits.
Glenn Sanford is the founder eXp Realty, CEO of eXp World Holdings, Inc. and Chief Strategy Officer for VirBELA. After being involved with a number of internet start-ups in the 1990's and early 2000's, including a stint at AOL, Glenn started a highly successful real estate career in 2002.
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Strategies to take your life and business to the next level and breakthrough your fears.
Most people will stay in a situation that is comfortable.
Make better financial decisions
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He is a Best-Selling author. FastCompany calls him inspiring and says he’ll make your life less ordinary. Forbes says Jairek will teach you how to succeed. Deepak Chopra will advise you to go to Jairek to help create meaning and fulfillment in your life. Brian Tracy applauds Jairek’s ability to teach people how to develop meaning and purpose in life, and then to make a difference in the lives of others.
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680 Unit team with 4.6 million GCI leaves big brokerage to start Thrive.
Most people have a big why which takes more money than they think it will.
THE DIGITAL BROKERAGE
A business should always be looking to increase value and decrease costs.
Why have to be very careful we are not operating from a place of fear and uncertainty
Sean has been a member of Gary Keller's Private Mastermind Group, a KW MAPS Coach, and a nationally-booked real estate trainer, and expert advisor and real estate tech. and strategy. Sean has personally studied under some of the most notable coaches in the industry, including Tony DiCello, Abe Shreve, and Dianna Kokoczka.
14 Moves closed over 613 units for $172 Million in Volume and $4.83 Million GCI in 2019, ranking the organization #13 in the world of KW Expansion.
Sean, his wife, Maren, and their 4 children call St. Paul, Minnesota home. Sean enjoys time with his family, all things tech, traveling, and building big businesses to fund people's "big why".
Next Level Coaching and Accountability
PATH TO MASTERY BOOTCAMP
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Doubling Down on Marketing - Anthony Lamacchia on Path to Mastery Podcast
Anthony shares how he built his business on the fundamentals of good service and marketing and how his company is committed to keeping the same high levels of marketing, agent support and service during times of challenge.
GO ALL IN!!
Continue to market at a high level when others are pulling back
Have massive goals and refuse to accept less
Offer your agents the best tools
Help your agents increase their presence.
Anthony Lamacchia is the Broker/Owner and CEO of the Lamacchia Companies: Lamacchia Realty, Lamacchia Property Management, Lamacchia Development, and REAL Training and Systems Inc.
Lamacchia Realty launched REAL Training in 2012, a program for agents that provides ground-level training conducted by Anthony and members of his highly experienced leadership team. REAL Trainings are constantly updated with tactics and strategies that are applicable to the current market trends with the ever-evolving Real Estate industry at hand. This program is highly recognized on a national level and has increased business of company agents at an exponential rate. Lamacchia started REAL Training and Systems Inc. in 2015 which provides training to both Lamacchia Realty agents and to agents around the country. Well over 100 companies to date have purchased training, providing their agents with the training and tools to grow their businesses as well.
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Vulcan7
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Podcast hosted by David Hill
Top Takeaways
There is a place for a master of all trades in a business
Identify your One thing
Specialist vs Generalist
Know who you are and who you need to hire
Hallie Warner serves as Chief of Staff to the Founder and CEO of Adam Hergenrother Companies. She is also the co-author of The Founder & The Force Multiplier: How Entrepreneurs and Executive Assistants Achieve More Together. Hallie has worked side-by-side with Adam Hergenrother for over nine years, ensuring that Adams's vision is clarified, communicated, and executed. Hallie also provides strategic counsel to key leaders within the organization and leads special projects focused on the growth of the organization.
MEET THE PANELISTS
Sean Goerss
Tina Beliveau
Jim Gray
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Jono Bacon, author of “People Powered” shares the step to building an engaged community
Top Steps to building a community
Now is the time to bring value to people at the highest levels and building a community is a great place to start.
ACTION STEPS
Be consistent with the content
Be Intouch with people
Be consistent with offers
Dan Rochon is a Certified Practitioner in the Art and Science of Humanistic Neuro-Linguistic Psychology and Neuro-Linguistic Programming from the Washington DC Hypnosis Center. Dans purpose in life is to help people achieve their greatness and to open doorways for their success through his teaching, coaching, and mentorship. He leads the Greetings Virginia Sales Network for their agents and staff to exceed their clients expectations.
Dan Rochon recently wrote the book, Real Estate Evolution - The Ten Step Guide to C.P.I. (Consistent and Predictable Income) for Real Estate Agents.
Dan wrote this book because he has sold real estate since 2007 and has developed an immense amount of experience. During his journey, he has witnessed hundreds (and maybe thousands) of agents fail in this business -- which he firmly believes is a shame.
In Real Estate Evolution, Dan shows readers the exact steps that he has used as a real estate agent, to sell one to 15 homes every month for the past 129 consecutive month
Check out dan’s book https://www.amazon.com/People-Powered-Communities-Supercharge-Business/dp/1400214882
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Be the Calm in the Storm – Victoria Kennedy
In challenging times, it’s a smart idea to revisit the fundamentals of good business.
In times of uncertainty, the person who brings the most clarity adds the most value.
Top Steps to brining value
Understand the stimulus package
ACTION STEPS
Over-communicate
Create resources
Be on the offense
Victoria Kennedy, CEO of Atlas Real Estate
Victoria Kennedy is the CEO of Atlas Real Estate, a lead generation agency that is committed to providing more leads and closings to Real Estate professionals.
She is a highly in-demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in real estate, she has spoken at many high-profile events such as the National Association of Real Estate Brokers Conference.
In addition to running a successful Facebook ads agency, she has also co-founded and headed the Marketing Department of the Dutch company ‘In de Blockchain.’ ‘In de Blockchain’ was a full-service cryptocurrency management company. She provided the implementation of payment services, advisory, and crypto security while running the marketing division.
Link to guide, "How to THRIVE in Real Estate in the time of the Coronavirus" : https://bit.ly/39RnFLW
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Crushing Real Estate Working from Home
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Influence is…
Messaging and body language
Being consistent
Being authentic
Partner with the right people
Being confident
THREE AREAS OF CHALLENGE
Stacey Hanke is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®. She is also co-author of the book; Yes You Can! Everything You Need From A To Z To Influence Others To Take Action.
Stacey is founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between. Her client list is vast from Coca-Cola, FedEx, McDonald’s, Publicis Media, Nationwide, Boeing, US Cellular, Discover, Oracle and Abbvie. Her team works with Directors up to the C-Suite. In addition to her client list, she has been the Emcee for Tedx. She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, Entrepreneur, Thrive, SmartMoney magazine, The Economist and Business Week.
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The New Normal after Covid-19
Tell people the hard truth
Things that worked 2 months ago won’t work now
Partner with the right people is critical
Share the reality of today’s market with people
Be kind to people
We need to inspect activities
Get your information from the right people
Founding Partner with Thrive at eXp Realty. Past team leader Keller Williams legacy is the fastest growing real estate brokerage in the Baltimore Metro area. Whereas an average brokerage in the United States has 18 associates, Keller Williams Legacy has grown to over 500 agents in three territories since 2014. We empower our associates to serve over 3,000 buyers and sellers per year.
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Create a routine
Focus on coming from a place of service
Connect with everyone you know and your database
Partner with the right people
Time block work and fun activities
THREE NEW AREAS OD FOCUS
Run the #1 team in Worcester County for last 3 years. Based in Millbury MA. helped 212 families buy and sell homes in 2019 with a goal of helping 287 this year. Been fulltime in real estate for 10 years.
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NEXT LEVEL MASTERMIND - $99 www.davidstraining.com
Be Brutally Honest – Grant Cardone on Path to Mastery Podcast
Top Takeaways
Get your business expenses in order
Connect with people and be honest
Don’t just push harder, push smarter
Partner with the right people
Find a mentor and coaching program
THREE AREAS OF FOCUS
Grant Cardone is the bestselling author of The 10X Rule and If You’re Not First, You’re Last as well as a sales trainer, speaker, and entrepreneur who has worked in real estate and the auto industry. Grant Cardone is a real estate mogul who built his $1.5 Billion portfolio of multifamily properties from scratch. Moreover he was named the #1 marketer to watch in 2017 by Forbes Magazine.
www.grantcardone.com/training
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Top Takeaways
Use some type of assessment
Understand the three non-teachable traits
Ask questions about past experiences
Ask for consistent examples
THE THREE TRAITS
Dr. Christopher Croner is a Principal with SalesDrive, LLC, a firm that specializes in the selection and deployment of high-performing salespeople.
Dr. Croner is co-author of the book, Never Hire a Bad Salesperson Again, detailing his research and practice in identifying the non- teachable personality traits common to top producers. Dr. Croner developed the proprietary DriveTest® sales assessment and the Drive Interview®, both used for hiring “Hunter” salespeople. Using this method, he has helped more than 1,00 companies worldwide to hire and develop top-performing salespeople.
Dr. Croner has served as an adjunct faculty member at the Chicago School of Professional Psychology, teaching personnel selection in the Industrial Psychology Master of Arts program. Dr. Croner is a member of the Consulting Section of the Illinois Psychological Association and former Co-Program Chair of Chicago Industrial/Organizational Psychologists (CIOP). Dr. Croner is also a partner with the DePaul University Center for Sales Leadership.
Dr. Croner received his BA in Psychology from DePaul University, and his Masters and Ph.D. in Clinical Psychology from Southern Illinois University at Carbondale.
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Find Motivated Clients in Times of Challenge
Stay Motivated with Problem Solving- Emerge Sales Training – Tasha Smith on Path to Mastery Podcast
Top Takeaways
Be a problem solver
Think like an entrepreneur
Positively impact 3 people everyday
Find your purpose in sales
Honor your routines
THE THREE MOTIVATION TRAITS
Tasha Smith, Founder of Emerge Sales Training, is a business coach, speaker, and author. With over 19 years of experience in sales and leadership, she has dedicated her life to helping others. Her powerful vision is that every person who needs to be able to sell to provide for their family will have access to high quality training that brings them the results they have been praying for.
Over the past 4 years, she and her team have trained and coached over 8000 network marketing clients to create thriving teams and businesses full of confidence, profit AND joy. One of Tasha’s clients describes it best when she said, “Tasha has a HUGE HEART and she and her team are pulling for students every step of the way”.
Download a summary of our conversation at emergesalestraining.com/pathtomastery
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155 Removing Fear and Selfishness during a Crisis – Coach Kyle Draper on Path to Mastery Podcast
How to keep your mindset strong during challenging times.
Top Takeaways
Find and focus on a mindset of abundance
Stop being selfish and focus on others
Focus on faith instead of fear
Look to find the opportunities
Come from a place of gratitude
Create a routine of positivity
It’s a time to be smart
Coach Kyle Draper is “the breath of fresh air” the real estate industry desperately needs. While most are just coaching Realtors to perfect their craft and buy leads, Kyle reminds Realtors that it’s in the organic aspect of social media where the most opportunity is being left on the table.
Kyle blends his decade as a student pastor with his experience in the social media and real estate space to create a one of a kind experience.
Kyle has helped Realtors attract millions of dollars in buyers and sellers without spending a dime and often without even having to mention real estate.
After spending time with Coach Kyle, you will leave educated, empowered and ready to take your influence beyond where it’s ever been!
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154 Bring Humanness to Remote or Virtual Work During Social Distancing - David Hassell on Path to Mastery Podcast
Top Takeaways
Create a community culture
Use the right technology tools for the situation
Create a safe environment
Check in on people first
Set boundaries and time limits for when you will work
David Hassell is a serial entrepreneur, business columnist, and speaker, who believes that when leaders support their employees in becoming their best selves, high engagement, performance and uncommon loyalty naturally result. As co-founder and CEO of 15Five, David and his team have developed industry-leading performance management software that helps leaders and managers drive high performance and build phenomenal cultures via a suite of features including weekly check-ins, OKR tracking, 1-on-1s, and peer appreciation.
While at 15Five, David created the science-inspired Best-Self Management methodology that helps leaders and managers address the hidden factors that stimulate sustainable growth and development — things like intrinsic motivation, growth mindset, strengths, positivity and psychological safety in the workplace. David and the team practice Best-Self Management and use 15Five internally, which they credit with their near zero attrition, rapid growth, and awards like Inc.’s Best Places to Work and ranking #3 on Glassdoor’s Best Places to Work list for companies with fewer than 1,000 employees. David formerly served as President of the San Francisco chapter of the Entrepreneurs’ Organization and was later named “The Most Connected Man You Don’t Know in Silicon Valley” by Forbes Magazine. He has also been featured in The Wall Street Journal, Inc., Entrepreneur, Fast Company, and Wired. Follow him on Twitter @dhassell.
Here's the article I mentioned:
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Special Important Episode on Fundamentals and Mindset
What you need to know to be successful in Real Estate in any market
Top Takeaways
Lead Generation is critical
Consistency equals success
Bulletproof your mindset
Things are going to be a lot harder than you plan
Success can happen in any market or condition
Who is Albert
I focus on creative and innovative problem-solving. I choose to look at challenges from a geometrical perspective. My background and the challenges I have faced as a young immigrant who moved to America alone, facing homelessness with only a few hundred dollars in my pocket, have taught me quite a few things.
I learned that when facing adversity and uncomfortable situations is when people grow. It's when they become stronger and smarter. I learned that through commitment, perseverance and hard work almost anything is possible. If you adopt a solution-based mindset and you choose to embrace, choose to love fear, instead of letting it overwhelm you, you can achieve so much. My commitment to this industry is to "serve" at the highest level possible. I pride myself on being a consultant to my clients and in helping them achieve amazing success in their real estate endeavors.
SPONSORS AND OPPORTUNITIES
Commitment to Excellence C2EX
https://www.nar.realtor/commitment-to-excellence-c2ex
LINK TO GUIDE FOR REALTORS - https://www.nar.realtor/coronavirus-a-guide-for-realtors
Please check out our sponsors – 2 weeks only $49.00
https://www.vulcan7.com/pathtomastery
Check out all David’s Coming Events on
YouTube
https://www.youtube.com/user/hillteam17
Free Audible Book
www.davidsfreebook.com
Facbook – Please follow and join my Group
https://www.facebook.com/groups/ptmastery/
https://www.linkedin.com/in/davidihill
Advocare Products – Health & Nutrician
www.LiveLongerSmarter.com
Special Important Health Related Episode 2
What you need to know relating to Coronavirus and Real Estate Buyers and Sellers
Top Takeaways
Commitment to Excellence C2EX
https://www.nar.realtor/commitment-to-excellence-c2ex
Coronavirus: A Guide for REALTORS® Link to NAR article attached
Finally, do not panic, stay informed, and use your best judgment. The situation is rapidly changing, so focus on putting policies and procedures in place to keep your employees informed, safe, and to avoid business disruption in the event the situation worsens.
LINK TO GUIDE FOR REALTORS - https://www.nar.realtor/coronavirus-a-guide-for-realtors
Subscribe in Apple Podcasts / iTunes
Please check out our sponsors – 2 weeks only $49.00
www.vulcan7.com/pathtomastery/
Check out all David’s Coming Events on
YouTube
https://www.youtube.com/user/hillteam17
Free Audible Book
Facebook – Please follow and join my Group
https://www.facebook.com/groups/ptmastery/
https://www.linkedin.com/in/davidihill
Advocare Products – Health & Nutrition
Special Important Health Related Episode
What you need to know relating to Coronavirus and Real Estate Buyers and Sellers
Top Takeaways
Coronavirus: A Guide for REALTORS® Link to NAR article attached
The CDC is responding to an outbreak of a respiratory illness caused by a novel coronavirus outbreak. While the outbreak started in Wuhan, China, a growing number of cases have been identified in several other countries, including the United States.
The CDC reports that most people in the United States do not have an immediate risk of exposure to the virus. However, the situation is rapidly evolving, and the CDC will update its risk assessment as needed. Visit the CDC’s website(link is external) for latest updates.
The same preventative measures recommended to prevent influenza are also effective in reducing the risk of contracting or spreading coronavirus. These measures include:
When an infectious disease, such as coronavirus, is associated with a specific population or nationality, fear and anxiety may lead to social stigma and potential discrimination. REALTORS® must be mindful of their obligations under the Fair Housing Act, and be sure not to discriminate against any particular segment of the population. While the coronavirus outbreak began in Wuhan, China, that does not provide a basis for treating Chinese persons or persons of Asian descent differently.
Yes, you may ask clients or others about their recent travel, particularly to areas identified as having an increased risk of coronavirus. To avoid potential fair housing issues, be sure to ask all clients the same screening questions based on current, factual information from public health authorities.
Yes. However, be sure that any change to your business practices is applied equally to all clients. You may refuse to drive clients who show signs of illness or reveal recent travel to areas of increased risk of coronavirus, or you may instead decide to stop driving clients in your car altogether, and simply arrange to meet clients at a property. If you do continue to drive clients in your car, it is a good idea to frequently clean and disinfect surfaces like door handles and seat belt latches, and to ask clients to use hand sanitizer when getting in and out of the car.
Speak openly and honestly with your seller about the pros and cons of holding an open house. Assess the risk based on your specific location, and direct your clients to local and state health authorities for specific information about the severity of the risk in your area. You could also propose alternative marketing opportunities for your seller’s consideration, such as video tours and other methods to virtually tour a property. If you do hold an open house, consider requiring all visitors to disinfect their hands upon entering the home, and provide alcohol-based hand sanitizers at the entryway, as well as soap and disposable towels in bathrooms. If you decide to do any cleaning at your client’s home, be sure to check with your client in advance about any products you plan to use. After the open house, recommend that your client clean and disinfect their home, especially commonly touched areas like doorknobs and faucet handles.
Brokers should use their best judgment when formulating a plan. First, brokers should implement a mandatory “stay-home” policy for any staff member or agent exhibiting any sign of illness, and depending on where the broker is geographically located, a broker may want to consider imposing a mandatory remote work policy for employees and instructing agents to stay out of the office. In addition, taking measures such as holding virtual meetings or potentially postponing or cancelling in-person meetings or events may be good measures to take to limit close contact between individuals. Be sure to monitor updates from the CDC, as well as your state and local health authorities for additional information and guidance on holding meetings or events. For travel considerations, review NAR’s “Coronavirus: A Guide for REALTOR® Associations”.
Finally, do not panic, stay informed, and use your best judgment. The situation is rapidly changing, so focus on putting policies and procedures in place to keep your employees informed, safe, and to avoid business disruption in the event the situation worsens.
LINK TO GUIDE FOR REALTORS - https://www.nar.realtor/coronavirus-a-guide-for-realtors
Subscribe in Apple Podcasts / iTunes
Please check out our sponsors – 2 weeks only $49.00
www.vulcan7.com/pathtomastery/
Check out all David’s Coming Events on
YouTube
https://www.youtube.com/user/hillteam17
Free Audible Book
Facebook – Please follow and join my Group
https://www.facebook.com/groups/ptmastery/
https://www.linkedin.com/in/davidihill
Advocare Products – Health & Nutrition
Family Reunion Special Episode of MASTERY PODCAST
What you need to know relating to technology, real estate and the changes effecting your business and clients.
Featuring
Josh Team
Jay Papasan
Geoff Woods
Aaron Kaufman
Nick Baldwin
Mike Duley
Bobby Moats
Johnathan Dupree
Subscribe in Apple Podcasts / iTunes
Please check out our sponsors – 2 weeks only $49.00
www.vulcan7.com/pathtomastery/
Check out all David’s Coming Events on
YouTube
https://www.youtube.com/user/hillteam17
Free Audible Book
Facebook – Please follow and join my Group
https://www.facebook.com/groups/ptmastery/
https://www.linkedin.com/in/davidihill
Advocare Products – Health & Nutrition